Floral Couture installation by Joseph Massie A ‘Touch of Chelsea’

Helping to showcase the summer’s biggest trend of floral fashions, five-time RHS Chelsea Flower Show Gold medal award winner Joseph Massie hand-made the stunning gown for TV star and fashion blogger Rosie to unveil.

Taking over 25 man hours to craft, the guests visiting the centre had the opportunity to meet with and chat to Rosie, and be photographed with Joseph and the unique ‘horti-couture’ creation. Created with thousands of fresh blooms and standing in situ for five days, the floral couture installation contains a diverse mix of floral materials in a riot of summer colour. The majority of floral materials included within the floral couture installation were sponsored by a collective of growers under the luxury LM Flower Fashion banner, including:
– Phalaenopsis from Walter Grootscholten
– Vanda from Anco Pure Vanda
– Chrysanthemum from Zentoo Chrysanthemums
– Sweet & Pearl Avalanche from Meijer Roses
– Gloriosa, Eryngium, Clematis and Asclepia from Marginpar

Joe Massie is also coming to Fleuramour 2014 and will surprise us with beautiful Vanda creations!

www.flowerfashion.nl