British online florist Bloom and Wild takes over Dutch bloomon

The British online florist Bloom & Wild acquires Dutch industry peer bloomon. After the acquisition, both brands will continue to exist. bloomon has a strong market position in the Benelux and Denmark and Bloom & Wild in the United Kingdom. The merger of these two companies creates the largest European online player – active in 8 countries – delivering flowers and indoor plants.

Since their founding in 2013 and 2014 respectively, Bloom & Wild and bloomon have shaken up the flower sector with, among other things; a short supply chain, direct collaboration with growers, a recognizable style and an innovative and distinctive range. Sustainability is important for both companies, with both aiming for a neutral impact on the environment.

“We combine two strong players with disruptive characters and shared values. Both organizations have the ambition to continuously improve the customer experience through the application of technology and data. With our knowledge, experience and network, we have everything in-house to further strengthen our position as the market leader in Europe.”

Structurally invested in both brands

bloomon announced a repositioning in 2020: from subscription service to online florist. For example, the online ‘floral shop’ was launched in which – in addition to the subscriptions – all fresh bunches and luxury dried flowers can be ordered as a one-time order. Troost: “Through the acquisition of bloomon by Bloom & Wild we can focus on international expansion and at the same time continue to invest structurally in our company. We will continue to do that, just like Bloom & Wild, under the same brand and with the same people. ”

New number 1 combination on the European flower market

Largest European online player in the delivery of flowers and houseplants

  • Active in 8 countries: The Netherlands, Belgium, the United Kingdom, Ireland, Germany, Denmark, Austria and France
  • Expected turnover this financial year: approximately €250 million
  • Expected number of deliveries this financial year: 8 million
  • Number of employees: 300

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