Category - Lecture
Location - Expo Haarlemmermeer
Address - Stelling 1, Vijfhuizen (Netherlands)
Thanks to the great success last year and the many questions, Union Fleurs (the International Flower Trade Association) has decided to organise Floriforum again this year on the 5th of November.
WHAT CAN YOU EXPECT?
This year, the IFTF Auditorium has something extra. On the eve of the opening of IFTF, the world’s most important trade fair for international growers and buyers of flowers, Floriforum offers a space where the international floriculture sector can meet for an open discussion about challenges and new changes, this for the second year in a row.
“Customer Dynamics” will be the central theme this year and the discussion will focus on how the global floriculture supply-chain can adapt and flourish in an environment of changing paradigms.
The keynote speaker at Floriforum 2019 is no less than Martin de Munnik, co-founder and CCO of Neurensics. He will share his insights about the intrinsic motivations of customers with the public, based on the experience and unique knowledge base developed by Neurensics. Neurensics is one of the world’s leading agencies in consumer neuroscience.
WHO CAN ATTEND?
Floriforum is exclusively addressed to decision-makers of companies and organisations which are active in the international floricultural chain.