From June 11 to 13, 2015 the world’s best florists gather in Berlin for a competition of superlatives! Organizer of the traditional Fleurop-Interflora World Cup of Florists is the Fleurop AG, based in Berlin, Germany. For the first time in 32 years, the Fleurop-Interflora World Cup is returning to Germany! This international top event last took place in Hamburg in 1982. The venue for next year’s three-day global trade event is the vibrant metropolis of Berlin. The German capital is the “place to be” in Europe and is currently attracting people from all over the world. Berlin inspires and it combines international flair with economic dynamism and multicultural influences. These are perfect conditions for creative excellence from the best floral designers in the world. “Our goal is to strengthen the global Fleurop-Interflora network and our profession in general, to sharpen the people’s eye for the cultural heritage which are our flowers, and to secure this important competition for the future. We very much look forward to an international festival of floristry, where different workshops and an intensive cultural exchange are in the foreground,” says Stefan Gegg, CEO of Fleurop AG and World President of the Interflora Inc. Invitations to participate in the World Cup are being sent out to the Fleurop-Interflora units this summer. In countries all around the world, this signals the start of preparations for the world’s most important competition in the floristry industry!
- ‘Delivering Happiness’ is the theme for the next FloraHolland Trade Show
- Schoneveld Breeding International Grower of the Year 2014