Hello, my name is Paul Smith

Many florists were already inspired by the British label Paul Smith. The Hasselt Fashion Museum (Belgium) takes you on a tour behind the scenes of Paul Smith’s world, which is dominated by intuitive creativity. Meet the astute designer behind this quintessentially British brand, which started out small but has become one of the most prominent fashion brands in the world.

Hello My Name is Paul Smith peruses the various stages of design and production with the well-known hallmark of traditional craftsmanship with a contemporary twist. This exhibition reveals how Paul Smith works and what influences him, through projections, audio and video clips of catwalk shows and behind the scenes footage and an overview of all the unique Paul Smith shops.
In Hello My Name is Paul Smith you can literally take a stroll through
Paul Smith’s world: you can visit a replica of his first shop in Byard Lane, Nottingham, which measured 3 x 3 m, a digital room full of images and sounds which lead you through the designer’s mind and a replica of his personal office with books and objects that continue to inspire him.

Hello, my name is Paul Smith

Until June 7 at the Hasselt Fashion Museum


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