Interflora highlights gender inequality with new bouquets

Did you know only 1 in 20 of the CEOs heading up companies in the FTSE 100 are women? Flower company Interflora highlights gender inequality with new rose bouquets made up of white and red roses. The flowers bring shocking statistics to life.

A few weeks ago, on March 8th, we celebrated International Women’s Day. The numbers of female CEOs in companies prove that this holiday is still one of the most important days of the year, and that there is still a great deal of inequality.

Flower company Interflora launched the Equal Power Flower Bouquet to help raise awareness that gender inequality is still very much reality. For International Women’s Day, they put their flowers to work to bring shocking statistics to life. Made up of white and red roses, the International Women’s Day bouquets are a stark visualisation of just how often women are overlooked and outnumbered.

About Interflora

Interflora and its network of florists have grown into the world’s largest and most popular flower delivery network. Our combination of creativity, experience and guaranteed quality sets us apart from the competition, defining our position as The Flower Experts.

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