In september, the lifestyle, design and decoration tradefair Maison&Objet will take place. The Parisian tradefair’s organisation has decided to reorganise the floor plan of the fair, with a structure that fosters synergies and anticipates consumer trends.
The result is that, as of September 2015, 70% of the exhibitors will be relocated. The interior decoration sector has been the focus of this re-evaluation over the last few shows, to lay the groundwork for the September 2015 changes. This scrutiny has led to a dramatic revitalisation of Hall 4 in the last three years. These changes were needed to help exhibitors find new growth catalysts with the specifier markets and offset a decrease in orders from traditional distribution networks.
The textile sector is also changing: its growth is now found elsewhere, particularly in décor boutiques with more diverse, cross-disciplinary offers and specifiers with global projects.
As a result, starting in September 2015, textile will join the expanded interior decoration sector, which will also encompass the ethnic chic.MIC sector.
Inside the Cook+Design zone has special attention for the kitchen as a room of greater social focus, just as cooking is now a creative hobby. In these halls, visitors can find home accessories as well. In halls 7 and 8, design, luxury and Savoir-Faire come together. Because of this reorganisation, exhibitors will meet new types of buyers for whom visiting the show will be easier and more streamlined. Moreover, this reorganisation is not the only changing wind at Maison&Objet. ‘Les Parisiens’ have recently made it to Miami.