Schoneveld Breeding International Grower of the Year 2014

An international jury of sector experts has voted Schoneveld Breeding as International Grower of the Year 2014. “We are extremely proud. This is tremendous recognition for our company, our employees and our focus on supply chain collaboration.”

This prestigious award is an initiative of the AIPH (International Association of Horticultural Producers) and FloraCulture International. Each of the twenty-five participating countries could propose just one candidate, four of whom eventually competed for the award. The Dutch Horticulture Business Award (Tuinbouw Ondernemersprijs) submitted Schoneveld Breeding for the international award because of its ‘marketing of small specialised products, internationalisation and collaboration’. The other three nominated companies are from China, Canada and Denmark.

The jury assessed the entries on economic performance, the level of innovation, the effectiveness of the marketing strategy, high environmental standards and the organisation of human resource management. Schoneveld Breeding reached the highest score on all criteria. Particularly Schoneveld Breeding was appreciated for supply chain collaboration, where market anticipation is focussed on sales trends, which was recognized as a distinguishing factor.

“The current economic climate means that these days we not only have to work harder, we also have to work smarter”, says Peter van de Pol, managing director and owner of Schoneveld Breeding. More specifically this means that we always have to be one step ahead of the competition, constantly innovating and looking for new successes. “In our company we firmly place the emphasis on working together with the other links in the chain. That is beneficial for all parties.” In this collaboration Schoneveld Breeding puts the grower centre stage and gives advice regarding cultivation, marketing and sales; this is sustainable business in practice. “By sharing our specific professional knowledge, and by learning from our partners, we can make more progress than if we were to operate alone.” Furthermore, the breeder is continuously investing in research and in the skills of its employees. “Quality has become a prerequisite, it is no longer just a distinguishing factor.”

With the International grower of the Year award, Schoneveld Breeding feels that it is greatly strengthened in its philosophy. “As far as we are concerned, supply chain collaboration is inextricably linked with sustainable success.”

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