This was Tendence

The Frankfurter fair Tendence took place from the 27th until the 30th of August.

More than 24,000 buyers took advantage of the event with its 955 exhibitors from 45 countries to place orders, discover new products, gain inspiration and make and cultivate contacts. “Despite challenging indices, the quality of the visitors and the volume of orders placed were excellent. Tendence is the platform for doing good business”, commented Stephan Kurzawski, Senior Vice President, Messe Frankfurt. “From 2017, all the indicators point to growth. To this end, we are supplementing the profile of Tendence with new product groups and expanding existing ones. Additionally, we will strengthen the new-product character of the fair and attract the bulk-buying business back to Frankfurt. For this, there is only one solution: from next year, Tendence will take the pole position for the second half of the year”, adds the trade-fair manager.

Covering 82,000 square metres of exhibition space (gross), Tendence was once again an important trend-orientation platform for the trade. At the same time, buyers not only purchased new consumer goods for the winter season but also successfully tackled the compilation and configuration of their assortments – and this despite the mid-summer weather outside the exhibition halls. After all, putting innovations on the shelves is a must for the busy Christmas season. Additionally, exhibitors used Tendence to present their initial spring and summer collections.

“The new products being shown by German and international exhibitors were again extremely interesting for the retail trade. This also applies to the supplementary services offered by Messe Frankfurt, such as new products and compact events. From 2017, the emphasis must be on helping Tendence on its way to new successes by communicating the new concept and the earlier dates, as well as the indisputable advantages they offer”, said Thomas Grothkopp, Director General of the German Home and Office Association (Bundesverband Wohnen und Büro e. V. – BWB)). The proportion of international buyers remained unchanged at 20 percent compared to the previous year. After Germany, the top ten biggest visitor nations were Switzerland, Austria, France, Italy, China, the Netherlands, Belgium, Poland, Japan and Spain. The level of visitor satisfaction remained stable from the previous year at 88 percent.

New date-alert: Tendence 2017 will take place from 24 to 27 June 2017.

Tendence 2016 in a nutshell

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