The Flower Council of Holland launched a unique and innovative online magazine at the Rijksmuseum, Amsterdam.
The famous passage under the Rijksmuseum a concept of The Gardeners
, transformed into a real Green Gallery that brought the online world of the magazine literally alive . The magazine is aimed at trendsetters in Europe showcasing the beauty of nature in an exciting and artistic way. Flowers and plants act as contemporary sources of inspiration for lovers of fashion, design, art and interiors. The magazine with the pay-off Celebrating the beauty of nature presents flowers and plants in an aesthetically appealing and utterly distinctive way.
Co-creation with international lovers of flowers and plants
The magazine is being produced under the creative control of founding editor Nancy Berendsen, previously editor of lifestyle magazine Living, and Dutch airline KLM’s in-flight magazine Holland Herald, amongst other things. The first issue is devoted entirely to flowers and offers high quality content produced in collaboration with leading and rising talents such as photographers from Vogue, W Magazine and Kinfolk, and stylists from Elle Decoration.